Uberaba company is selected to exhibit at the biggest fashion event in MG Jornal da Manhã


The company Prananá Pijamas, from Uberaba, was one of the ten selected to present itself at Minas Trend, the biggest Fashion event in the State, which will take place from November 2nd to 4th, at Minascentro, in Belo Horizonte. The fashion show is promoted by the Federation of Industries of the State of Minas Gerais (Fig) and will receive people from various places in Brazil and Latin America.

For the first time in 15 years, Minas Trend will have a space dedicated to the lingerie, beachwear, and sleepwear segments. The company has been in the market for 18 years, producing pajamas for children, men, women, and, mainly, pregnant women, the house’s specialty.

The company has already exported to Mexico, Dubai, and other parts of the world. In Brazil, she sends her sleepwear to different states, such as Rio de Janeiro and São Paulo. “Our specialty is pregnant women. My product is differentiated, and the idea is that if you spend 8 hours or more of your day sleeping, it should be comfortable and beautiful”, said Regina Sampaio, company owner.

At Minas Trend, she hopes to have great business opportunities, such as opening new stores and applying the innovations she still prospects for the pajama industry.
José Flávio Zago, vice-president of the Vale do Rio Grande Region, considers that having a company in Uberaba stand out among many other excellent companies in the sector is a source of pride, not only for the city.

“Through this recognition, our associates can show how it is possible to offer quality products, even in the face of so many challenges. In addition, the highlight at Minas Trend reinforces the work of the Union and Fiemg in the city and region”, he says.

The 28th edition of Minas Trend will anticipate trends for Autumn/Winter 2023. The Latin American fashion business show will launch trends for Autumn/Winter 2023 at a new home.

After 20 editions at Expominas, Minascentro, one of the most important convention centers in Belo Horizonte, was the venue chosen for this year’s Minas Trend edition.

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