What does a brand need to have to earn a place on a queen’s dressing table? In a moment to remember and salute the 96 years of the life of Elizabeth II of England, we look at the likely beauty product with the most remarkable ability to describe personalities and mark history: perfume. Rumor has it that the British house Floris of London, founded in London’s Mayfair neighborhood in 1730, was chosen by the Queen over the years as her official aromatic signature. Not coincidentally, the region is also Elizabeth’s birthplace, whoo provided the brand with a royal seal in 1971 as the exclusive perfumers of the royal family.
The label in question is christened White Rose, a blend of floral notes with powerful musk, and was reportedly chosen by the Queen for her wedding day to Prince Philip Mountbatten, Duke of Edinburgh, and continued to wear it throughout her life. Meghan Markle, Duchess of Sussex, also chose an exclusive Floris London fragrance to walk down the aisle at Prince Harry’s wedding, following the family tradition. The long-standing relationship between the monarch and the fragrance house has yielded new fruit, with the brand releasing its latest fragrance, dubbed Platinum 22, in honor of the Queen’s platinum jubilee in 2022.
The perfume includes notes of orris, one of the rarest perfumery ingredients in the world and popularly called “Queen Elizabeth Root”. Oatmeal, lime and black tea complete the olfactory pyramid, which was inspired by “Her Majesty’s beautiful gardens that surround Her residences in the United Kingdom”. L’Heure Bleu version, by French Guerlain, a blend of citrus notes of bergamot and lemon with floral neroli and coriander. The perfume has been a Maison classic since its launch in 1912.