Many people love a perfumery, after all, a perfume can reveal the identity of the one who wears it. It is a promising market and investing in a perfume franchise can bring a lot of profit!
Next, we brought you a lot of information about an imported perfume franchise, so if you want to know how the business works, follow along!
Perfume franchise: understand how to INVEST and BILL HIGH with this business model
The perfumery market is very promising as it is a product that completes people. The sector is highly competitive, as there are businesses that resell counterfeit imported products, in addition, a perfumery sells much more than just perfumes, it can also sell creams and branded products.
There are different types of consumers of a perfume franchise, this market covers almost all social groups with brands for all styles and pockets.
When opening a perfume franchise, the products are already defined by the franchisor. Leaving the franchisee responsible for defining the quantity and variety of products. It is important to do market research to find out which products are most in demand and know where to invest. Having a varied stock on dates when sales increase – such as Mother’s Day, Christmas, Valentine’s Day, among others – is super important.
Therefore, do not think that investing in a franchise in this segment is something easy, it is a business that requires a lot of study and dedication from the entrepreneur.
The Brazilian beauty and cosmetics market – which includes the perfume market – is one of the largest in the world, which makes it a good investment.
The investment in a perfume franchise is very variable, as there are different business formats. There are chains aimed at door-to-door sales, kiosks and even large stores.
Why invest in a franchise in this segment?
Brazil is one of the world champions in per capita consumption of perfume. In the segment as a whole – which includes health and beauty products – the country occupies the fourth position, with the second highest global growth of more than US$ 10 million, behind only China.
The Brazilian potential in the sector is also associated with the vocation of producing essences, that is, Brazil is one of the countries that most exports professionals in the area. It is estimated that at least 15% of the world’s perfumers are from here, which is a super high number!
So, if you are thinking of investing in a perfume franchise, know that it can be a great opportunity to profit a lot! There are several options available for investments.