Unforgettable fashion shows, trends for the next seasons and an audience full of celebrities. These were some of the highlights of Milan Fashion Week, which came to an end this week.
Among the big labels that caught the public’s attention is Gucci, which went viral on social media with a “duplicate” fashion show.
The Italian brand, known for presenting big shows under the responsibility of artistic director Alessandro Michele, took 68 twin brothers, who showed their clothes in separate rooms – to an audience that was unaware of the surprise – and then joined on the same catwalk holding hands.
Among the clothes in the collection, Lurex dresses with cutouts, silk ensembles embroidered with cherry blossoms, pinstripe print suits with women’s bags stood out.
Among the accessories, pearl earrings that extended for more than a foot in length, bows, gloves with animal print, glasses dangling with chains and metal jewelry on the face appeared among the models. Even the iconic Gremlin character from the 1980s was attached to jeans.
parade for all
Who also presented a show seen by thousands of people was Diesel – who distributed free tickets on the internet. In the words of director Glenn Martens: “I wanted to open up Diesel to the public, to people who may have never been to a fashion show,” he said in a press release.
The darling of influencer Julia Fox and singer Dua Lipa presented the classic — but nothing ordinary — jeans at the Allianz Cloud arena. The size of the place alone would enhance the proposal, but it was not enough. Martens inserted four inflatable human figures in the middle of the floor, certified by Guinness World Records as the largest inflatable sculptures ever created.
The collection itself has been described as a projection of teenage rage, divided into denim, utility, pop and extravagance segments. With many shabby, tattered and frayed elements.
In a more minimalist, but still impressive way, Bottega Veneta, in turn, bet on the simple. No less sophisticated. Creative director Matthieu Blazy enlisted 82-year-old Italian design pioneer Gaetano Pesce to create a site-specific installation that included a swirling, colored resin floor and 400 unique chairs.
Blazy’s idea was not to create a glamorous collection, but clothes that allowed people to wear them at any time, from a trip to the coffee shop to a more elegant dinner. However, the most profound techniques are also part of the pieces – featuring the use of leather.
The flannel shirt worn by Kate Moss, for example, required twelve layers of prints to achieve the depth of color Blazy was looking for. “It’s that kind of casual comfort and we’ve pushed it to the extreme and called it perverse banality,” she said.
Trends and famous
The featured looks and the guests
One of the fashion shows that most brought together celebrities in Milan was Prada. Among the guests were singer Lorde, Hunter Schafer and Bruna Marquezine.
The Brazilian opted for a look from the Fall 2022 Ready-to-Wear collection.
Marquezine, in turn, is one of the highlights among celebrities invited by fashion houses. In addition to Prada, she was (more) than special at the Burberry show — in London — and at Versace, back in Milan.
The Donatella Versace label showcased all the extravagance it is known for. Transparency was the main protagonist. Lingerie, dresses and body-hugging pieces starred in the Spring/Summer collection. The person responsible for closing the parade? None other than Paris Hilton, in a modern bridal attire. With the right to veil and everything.
Under the Kardashian baton
Another highlight was the transparency, which also appeared in the Dolce & Gabbana fashion show. This, by the way, is a great ode to the world of celebrities. The clothes created by the brand had the participation of Kim Kardashian as a curator.
More explanatory, the influencer was invited to select pieces from previous collections, specifically the 20-year period between 1987 and 2007 — conveniently covering the Y2K years that are currently on the rise.
So the designers rework these pieces for today, but subtly, so that the links between past and present were obvious enough for the social media audience, where much of fashion communication takes place in 2022.
With over 652 million followers — including all the Kardashian-Jenner sisters, leveraged by Kim, there’s no doubt she was the right name.