Adidas and Gap teamed up against Kanye.
Kanye West is in a long battle against Gap and Adidas. Although the rapper revealed that he ended his partnership with GAP last week, The company indicated this Wednesday (21) that it should launch a new YZZY GAP collection in the coming days, but it’s not just that. Instead, the brand has teamed up with Adidas to make a series of restrictions against the YEEZY brand of Kanye West. It’s as if the brands have counterattacked after the rapper indicated that he’s going to go with YEEZY without the help of companies.
According to a document shared on the rapper’s Instagram, “Summary of Restrictions on YEEZY’s Self-Employment Activities,” Kanye is banned from launching products similar to what he has already done with the two brands and even creating new ones that can compete. The restriction notice, which applies to YEEZY’s licensing and endorsement agreement with Adidas and its strategic agreement with GAP, opens with the following message: “Neither YEEZY nor Kanye West may use, wear, sponsor, promote, market, advertise, endorse, design, manufacture, license, sell or provide consulting services concerning any of the following products under the YEEZY trademarks, or similarity of Kanye, or any other attribute, feature, or indication identifiable with Ye.”
Subsequently, the document lists YEEZY’s entire catalog, including footwear, streetwear, accessories, and effectively everything the brand does. In other words, Kanye and Yeezy cannot ‘copy or resemble the designs used for Yeezy by Adidas or Yeezy by Gap products.’
Last week, Ye’s lawyers sent a letter to GAP, notifying the company that YEEZY was ending its partnership because GAP was not opening YEEZY retail stores or releasing clothing as planned. The letter noted that GAP would still be able to sell existing YEEZY Gap apparel, although no new collaborations were created. Ye’s contracts with GAP and Adidas are in the way of his plans to make YEEZY a standalone design brand.
Some of the main reasons listed in the letter that led to the sudden termination were the Gap not opening stores as promised and not releasing garments. One Yeezy Gap store has not been opened, although the company was required to open five retail stores by July 31, 2023. He also said that the company was required to sell 40% off Yeezy Gap products in stores during the end. 2021. Only one item from the collection went on sale this past fall and was only available online and not in a store.
The letter of restrictions sent to Kanye in response to the end of the partnership could be a problem for the singer. In an interview with Bloomberg, Ye expressed his intentions to work on his fashion line, ‘alone.’ ‘He is well. I made the company’s money. Companies made me money. We create ideas that will change clothing forever’, expressed the artist. ‘Like Round Jacket, Foam Runner, the slides that changed the shoe industry. Now it’s time for Ye to make the new industry. There are no more companies between me and the public.”